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Web Survey Bibliography

Title Online = research nirvana?
Author Stevens, C., Jethwani, T., Renaud, D.
Year 2005
Access date 14.09.2005
Abstract Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are adhered to. Exclusion of any of these could have a negative impact on the effectiveness of the research. This paper asks the question: how reliable can Internet panel data be?
Access/Direct link Conference homepage (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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